A Series on Designing for the Tech Industry – Part One
For Catapult, a global leader in wearable sports technology, branding isn’t just visual. With an identity built on performance and elite sport, the workplace needed to reflect the brands dynamic & disruptive place in the industry.
Catapult’s technology optimises athletic motion, so movement shaped every design decision. Curved lighting sweeps across the ceiling, mimicking the paths tracked by Catapult’s technology.
Above: Translating Motion into the built form.
A slick, restrained palette of black and textural finishes reinforces Catapult’s identity as a mature, high-performance, global brand. Our designers introduced mesh ceilings that arc across the space to emphasise direction and flow, while bold floor-to-ceiling graphics reinforce the brand’s adjacency to elite sports.
Above: Breakout and Townhall
The breakout area introduces a shift. Here, the tone becomes playful, social, and human. The team designed the kitchen joinery with integrated basketballs, complemented by outdoor-style furniture, banquette booths for work and play, and a large communal table. Tiered seating, taking cues from sporting bleachers and offers a platform for team connection. It’s a distinct zone, but still connected to the core brand story.
Above: Pepperstone Entry
For a company like Catapult, the physical environment does more than support work; it amplifies identity. Their product lives in data, analysis, and performance insights. The workspace becomes one of the few tangible places where the brand is experienced in full.
In an industry where top talent expects purpose and culture to be visible, the space reflects the mission in motion. While Catapult continues to disrupt the world of elite sport, our design reinforces the teams shared identity, demonstrating that clarity and cohesion can thrive even within a culture of disruption.
Watch the official project video below:
Read more on this series at the links below:
- Introduction – This Way>
- Designing Cultural Frameworks: Pepperstone – Coming Soon
- Built for Precision: RayGen – Coming Soon
- Wellness at Scale: Xero – Coming Soon